ANALYSIS OF INVESTOR BEHAVIOR AND PREFERENCES TOWARDS MUTUAL FUNDS IN HARYANA

Abstract

The study "Analysis of Investor Behavior and Preferences Towards Mutual Funds in Haryana" investigates how investor behavior and preferences influence mutual fund decisions specifically within Haryana. Using a sample of 120 respondents, primary data is collected to analyze these dynamics. Statistical methods including frequency analysis, ANOVA, and T-tests are employed through SPSS software to uncover patterns and correlations. The research reveals that demographic factors such as gender, age, education, and income significantly impact investor behavior. Gender differences highlight varied preferences, while age-related findings show distinct investment goals between younger, growth-focused investors and older, wealth-preserving ones. Higher education correlates with greater financial literacy and confidence in investment decisions, influencing preferences for higher-return mutual funds. Income levels influence risk appetite and investment engagement, underscoring income's role in shaping investment choices. The study underscores the importance of tailored investment strategies and diversified solutions to meet the diverse needs of investors in Haryana, promoting better engagement and financial outcomes across demographic groups.